We have a lot of older consumers down there. “It’s been more similar to our current LA stores than we would have thought. When asked, “What kind of customer base and demographics are you expecting to patronize your store?” co-founder and owner, Lauren Fontein had the following to say:
The second and more obvious focus is on the “tree”, the store’s main product “tree” is a colloquial term used synonymously with marijuana. Each Artist Tree location hosts various local artists’ works, giving them a venue to show off their craft. The name “Artist Tree” is inspired by the founder’s two main focuses. I also brought in all of the local partners for that project.” For the Fresno project, it was near and dear to my heart because I’m from the area. Hopefully, in the future, there will be other opportunities for ownership. At this point, I continue to be legal counsel for The Artist Tree and work with them on each of their projects.
I am an owner in the Fresno project, but not in the other projects. Once those were won, I assisted with winning the additional licenses as well. I worked with them on the formation of The Artist Tree in West Hollywood and helped them win their first licenses. “In 2018, I met co-founder Lauren Fontein at a City Council meeting before The Artist Tree was formed. She had this to say when asked about her involvement in the local branch of the company. Local community member, Fresno State Alumni, and former Miss Fresno Courtney Caron is also partnered in the new local Fresno operations, being both legal council and invested partner. The goal then, as it is now, was to educate consumers while also providing a uniquely enjoyable experience. The Artist Tree founders have their roots in operating medical dispensaries and their ideas were allowed to evolve as regulations did, culminating in the opening of their first location and West Hollywood’s first recreational dispensary in 2019. The Artist Tree originated as the brainchild of Lauren Fontein, Avi Kahan, Mitch Kahan, and Aviv Halimi.
LtoR Avi Kahan Lauren Fontein Courtney Caron and GM Robert Clement
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